Creative Direction
YŌKAI NOWNESS
![](https://assets.maworldgroup.com/10totokyo_01_YOKAI_HEAD.jpg?auto=compress)
Short film project made to explore the connection between beauty and horror. Yōkai are ghosts, spirits, strange and supernatural creatures from Japanese culture.
A free interpretation of a selection of Yōkai characters, playing with contemporary luxury beauty products.
![](https://assets.maworldgroup.com/10totokyo_03__YŌKAI__°-°__.jpg?auto=compress)
![](https://assets.maworldgroup.com/10totokyo_04__YŌKAI__°-°__.jpg?auto=compress)
![](https://assets.maworldgroup.com/10totokyo_05__YŌKAI__°-°__.jpg?auto=compress)
![](https://assets.maworldgroup.com/10totokyo_06__YŌKAI__°-°__.jpg?auto=compress)
![](https://assets.maworldgroup.com/10totokyo_07__YŌKAI__°-°__.jpg?auto=compress)