Creative Direction
YOHJI YAMAMOTO
![](https://assets.maworldgroup.com/10totokyo_YY_HEAD_DISTORTION_00.gif)
Guerrilla campaign to celebrate the 40th anniversary of the Yohji Yamamoto’s creativity. A disruptive communication system, from the digital platform to the streets of Berlin. Staging a mysterious visual representation of the Yohji Yamamoto’s poetry.
![](https://assets.maworldgroup.com/10totokyo_YY_POSTERS.jpg?auto=compress)
Guerrilla digital platform.
A sequence of 15 urls under the “YY matrix” created as a digital memory of the Yohji Yamamoto’s world.
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_00_TOP.gif)
![](https://assets.maworldgroup.com/YY_SATELLITE_01___.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_02-1.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_03-1.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_04-1.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_05-1.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_06-1.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_07-1.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_08-1.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_09-1.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_10-1.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_11-1.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_12-1.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_13-1.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_14-1.gif)
![](https://assets.maworldgroup.com/10totokyo_YY_SATELLITE_15-1.gif)
YY poster campaign and street video installation.
A bridge between the under world and the above world of web.
![](https://assets.maworldgroup.com/YY_GUERRILLA_POTERS__-scaled.jpg?auto=compress)
![](https://assets.maworldgroup.com/YY_PROJECTION_BERLIN___.jpg?auto=compress)
![](https://assets.maworldgroup.com/10totokyo_YYYY_PROJECTIONS.gif)