Creative Direction


Guerrilla campaign to celebrate the 40th anniversary of the Yohji Yamamoto’s creativity. A disruptive communication system, from the digital platform to the streets of Berlin. Staging a mysterious visual representation of the Yohji Yamamoto’s poetry.




Guerrilla digital platform.
A sequence of 15 urls under the “YY matrix” created as a digital memory of the Yohji Yamamoto’s world.

YY poster campaign and street video installation.
A bridge between the under world and the above world of web.