TikTok Runway Odyssey
The TikTok Runway Odyssey was an hour-long live event comprising two digital runway shows and an after party of performances that were captured and composited into a vibrant virtual universe in realtime.
Superficial crafted distinct worlds for each of the segments providing an otherworldly escape that integrated elements of the featured brands and TikTok color palette within.
Featuring Puma, Jaden Smith, Chloe x Halle and more, 9 prominent TikTok creators, an event host, and 3 performances were filmed in remote, socially distanced shoots. Superficial then animated, edited and composited them into the out-of-this-world virtual experience which premiered on the TikTok platform.