Spotify Wrapped 2024 - Outernet

Working in collaboration with Spotify, The Mayda Creative Co. created bespoke animation for every screen in the Outernet district; a series of energetic 360 visuals building on Spotify Wrapped’s 2024 design system to reveal the year’s top stats for artists, podcasters, influencers and the general public.

Spotify Wrapped is a cultural phenomenon; a celebration of the music and podcasts that shaped the year, and for the 2024 edition, Spotify partnered with MAYDA to transform London’s Outernet into an immersive, two-day showcase, taking over its 16K screens and bringing the Spotify Wrapped experience to life in an entirely new way.