Sky Sports F1 They Come Alive

The Mayda Creative Co. teamed up with Sky Creative and Dead Films to spotlight Sky Sports’ exclusive coverage of the 2025 Formula 1 season, putting the drivers front and centre in a fast-paced, social-first campaign that captures the intensity of the track and the personality, pressure, and presence of F1’s biggest stars.

Working closely with the Sky Creative and Dead Films; Mayda Creative Director Henry Foreman led an in-depth design exploration phase with the aim of incorporating Sky’s signature red and blue colour palette as a graphic device that enhanced the explosion of emotion and excitement of live races.