SCOOP: A Wonderful Ice Cream World

An immersive exhibition of the world’s largest collection of ice-cream paraphernalia, linking to Kings Cross’s history as the centre of the UK’s ice trade. The exhibition featured Conehenge where you could eat your way through epoch’s of frozen dessert, glow-in-the-dark ice cream and an installation where you brain powered lasers to visualise what goes on in your head as you take a bite. The installation was visited by over 23,000 people with an earned reach of 800m.