For Moncler’s first Genius campaign, Constantin Prozorov was given creative freedom by Remo Ruffini to interpret the House through his surreal animated collage language.
Across three animated collages, Prozorov imagined Moncler’s world as a journey into the unknown, shaped by daydreams, outer space, mythical creatures, fantastical landscapes, floral and animal prints, and curious geographical forms. The collection’s sculptural silhouettes inspired a vision of space suits travelling through parallel dream worlds, where fashion, fantasy, and the subconscious collide.
The collaboration marked a turning point in Prozorov’s practice, pushing his visual language into a more cinematic and immersive form of digital storytelling. Reaching over 40 million views on Instagram, it became one of his most iconic projects and helped shape a new standard for how luxury brands communicate through social media.
