For the launch of MINI (BMW Group)’s first fully electric model family, Constantin Prozorov collaborated with MINI Design Studio on MINIVERSUM, his first project with an automotive brand.
Through three short storytelling animations, Prozorov reimagined the evolution of the British icon, with each MINI model expressed through its own surreal visual world. Composed of over 200 layers, the animated collages bring together technology, nature, urban life, mythical creatures, vivid landscapes, florals, and architectural details, shaped by the elemental themes of air, water, and earth.
Created in close collaboration with the MINI Design Team and Oliver Heilmer, Head of MINI Design at BMW Group, the project was revealed at the International Motor Show Germany in Munich, translating MINI’s electric future into a dreamlike visual narrative where imagination, design, and motion meet.
