Mercedes Drive Thru
For London Fashion Week Bompas & Parr pushed cup holders to the limit, building the Mercedes Drive Thru beneath Selfridges. As part of Mercedes arts curatorial programme we worked with light artist Jason Bruges Studio to create a vast pulsating light installation which illuminated as diners drove through it, picking up emotionally compelling food.
The Drive Thru featured a revolving restaurant, troupe of roller girls (The Doughnuteers), uniforms by Tour de Force, triptych The Four Horsemen of the Oesophagus, specially choreographed soundscape and the only cheese-trolley in the world capable of sprinting from 0-62 mph in around 6.6 seconds. The design of the installation and menu itself (including the Big Merc) was developed following meta-research into the gustatory implications of in-car dining by Dr Rachel Edwards-Stuart.