For Globus’ Holiday 2023 campaign, Constantin Prozorov brought the iconic Swiss luxury department store’s Christmas universe to life through five fantastical animated collages.
Set within a dreamlike Swiss winter, the series moves through snow-covered landscapes and landmarks including the Matterhorn and Maloja Palace, transforming familiar scenery into a surreal world of fashion, design, delicacy, nature, and fantasy.
Blending intricate digital composition with a poetic sense of wonder, Prozorov reimagined the classic Christmas campaign as an enduring fairytale. The collaboration gained holiday cult status online, generating over 20 million Reel views and continuing to captivate audiences on Instagram.
