Faking Jurgen

Good advice can be life changing, especially when it comes to your career.

Co-directed by Mayda ECDs, Ben Smith and Carl Addy, this film explores a Jurgen Klopp multi-verse where his career has taken very different turns. Without the sage guidance of his advisors, DVAG, the legendary soccer coach we know has instead become a baker, a dentist, a Yoga instructor, even a toy store mascot. We travel through these alternate realities finding familiar Jurgens in unfamiliar situations, ultimately proving the value of good advice.

There was one small problem, however; Jurgen was unavailable for the shoot. So, how do you make a film starring an unavailable celebrity? The answer: Deepfakes.