Branding
DAINESE
From complexity to simplicity.
Silently revolutionizing the new identity of the iconic technical protective equipment brand.
![](https://assets.maworldgroup.com/10ToTokyo_01_DAINESE_BRANDVISION__.gif)
![](https://assets.maworldgroup.com/10totokyo_02_DAINESE_OUTHER_SPACE_.gif)
![](https://assets.maworldgroup.com/10totokyo_03_DAINESE_EVOLUTION___.gif)
![](https://assets.maworldgroup.com/10totokyo_04_DAINESE_WORDMARK.jpg?auto=compress)
![](https://assets.maworldgroup.com/10totokyo_05_DAINESE_IDENTITY.gif)
![](https://assets.maworldgroup.com/10totokyo_06__DAINESE_BRAND_APPLICATION-scaled.jpg?auto=compress)
Branding AGV Legends.
Giving a new life to the legacy of the Dainese group defining the roots and the identity under the statement “Never touch the icon”
![](https://assets.maworldgroup.com/10totokyo_07_AGV_LEGACY.gif)
![](https://assets.maworldgroup.com/10totokyo_08_AGV_LEGENDS.gif)
![](https://assets.maworldgroup.com/10totokyo_09_AGV_LEGENDS_PRINT.jpg?auto=compress)
![](https://assets.maworldgroup.com/10totokyo_10_AGV_LEGENDS_PRINT.jpg?auto=compress)
![](https://assets.maworldgroup.com/10totokyo_11_AGV_LEGENDS_PRINT.jpg?auto=compress)