Branding, Brand Experiential
CUPRA
![](https://assets.maworldgroup.com/01_CUPRA_360_BCN.gif)
Brand strategy and emblem inspired by African tribes and alchemy.
Designed under the motto “more than a car brand” to go beyond the classic codes of the automotive world.
![](https://assets.maworldgroup.com/10totokyo_02_CUPRA_TRIBEMOOD.gif)
![](https://assets.maworldgroup.com/03_CUPRA_BRAND_VISION.gif)
![](https://assets.maworldgroup.com/10totokyo_04_CUPRA_LOGO.jpg?auto=compress)
![](https://assets.maworldgroup.com/05_CUPRA_COPPER.gif)
![](https://assets.maworldgroup.com/06_CUPRA_LOGO_BADGE.jpg?auto=compress)
![](https://assets.maworldgroup.com/07_CUPRA_LOGO_APPLICATIONS.gif)
![](https://assets.maworldgroup.com/08_CUPRA_LOGO_360.gif)
![](https://assets.maworldgroup.com/09_CUPRA_LOGO_HQ.jpg?auto=compress)
![](https://assets.maworldgroup.com/10_CUPRA_LOGO_GLITCH.gif)