Cartier Tank 100

To commemorate the centenary of the Tank watch by Cartier, Golgotha created a series of videos showcasing Cartier’s iconic timepiece.

A combination of archives, 2D and 3D animations, the short films evoke the history of this classic watch within a truly contemporary aesthetic. The studio was also responsible for the artistic direction of the anniversary event. The installation plays with the concept of precise choreography where each video turns on then off, following the trajectory of the hands of a watch.