Boost Infinite - iPhone 15

Mayda ECDs, Ben Smith and Carl Addy co-directed a series of mixed media dreamscapes for the launch of Apple iPhone on the Boost Network.

In a sea of sameness for the category, the creative challenge was to stand out by creating an atmosphere that appealed to the senses. This immersive space showcases the possibilities of the cutting-edge technology to build infinite worlds and expand our heroes’ perspectives through an overly fantastical environment. Using seamless CG, we are transported into a magical space, culminating in a highly stylized, introspective utopia.