Invited by Audemars Piguet to curate and design the 40-year anniversary exhibition of the Royal Oak watch, Formavision conceived a traveling exhibition using design, photography, music and video to showcase one hundred exceptional timepieces and underscore the Manufacture’s heritage and craft. The exhibition was composed of five display units called “fragments”, which could easily be shipped and assembled on site. Each fragment worked as a unique station focusing on one element of the Royal Oak story within the brand.
In addition to our exhibition design, we invited video artist Davide Quayola, photographer Dan Holdsworth, and our creative director – Sébastien Léon – to contribute to the exhibition’s vision by each producing work about the origins of Audemars Piguet in their own medium. The artists selected by Formavision were all assigned important additional commissions after the project was completed: Quayola with a new watch design, and Dan Holdsworth with a signature photo campaign to seal the whole brand identity.